Perplexity is in the news again for its upgraded features and possible competition with Google Chrome. Reportedly the app has beat ChatGPT as the most used AI ios AI Agent. Read more to explore the new features and the mastermind behind Perplexity.
Perplexity AI is in the news again for its interactive features outranking ChatGPT. In the rapidly evolving era of AI, very few stories stand out quite like that of Aravind Srinivasa. From a vision to a billion dollar business, Aravind turned a vision into a dream which many fear to see. In just three years the company is valued for $18 billion.
The success of Perplexity AI is driven by many breakthroughs, this includes a major collaboration with Bharati Airtel. Behind this remarkable growth is the vision of a young man who converted his mother’s dream into an AI Empire. Read further to know more about this incredible vision.
What is Perplexity AI?
Perplexity AI, is a web search engine similar to that uses LLM models to accept requests and process the queries. It incorporates real-time web search capabilities. Users can ask follow up questions and receive contextual answers. The better part is that all the answers have citations to their original source which allows users to verify information.
Perplexity AI, was founded by Aravind Srinivas, along with Denis Yarats, Johnny Ho, and Andy Konwinski. It was launched in December 2022, and has been released as a Google Chrome extension and app for iOS and Android. As of July 2025, Perplexity AI is valued over $18 billion.
Aravind Srinivas was born on June 7, 1994 in Tamil Nadu and was academically gifted from a young age. The IIT Madras graduate transformed his mother’s dream into a billion dollar company. While pursuing his PhD, Aravind began questioning the limitations of the traditional search engines. It was then he started working on the model.
Major Deal with Airtel
Bharti Airtel, one of the biggest telecommunications companies in India has announced its deal with PerplexityGPT. Airtel will be giving a free one- year Perplexity Pro subscription to its eligible users in India. In the past months, Perplexity GPT has beat ChatGPT and became the number one AI-powered app on iOS.
Unlike traditional AI chatbots like Gemini, Perplexity uses AI to browse for information on the internet and provides citations to their websites, ensuring the authenticity of the information. Perplexity GPT claims that it uses different Large Language models like GPT- 4.1, Claude 4.0 and Gemini 2.5 Pro.
Currently, Perplexity Pro has more than 30 million active users and has passed 780 million queries per month. The company’s revenue was reported to be approximately $35 million in 2024. The company has 20% month-on month growth.
This major partnership with Bharti Airtel can reportedly bring Perplexity Pro to approximately 360 million Indian users via the Airtel Thanks App. Perplexity Pro is currently offering access to top AI models like GPT 4.1, Claude, image generation, and also to their newly launched AI-powered web browser, Comet.
Competing with Google Chrome
Generally, people experience Gen AI through chatbots like ChatGPt or Gemini. However many web browsers have Large Language Models (LLMs). Now Perplexity has launched a web browser Comet. Perplexity AI is one step ahead by providing an in-built AI agent. Although Google is also testing a similar Gemini model. Reportedly OpenAI is also developing its own AI powered web browser.
These latest updates are making the headlines as Perplexity AI is being compared to Google Chrome which is a massive news for a startup. Perplexity’s wise move to build an AI powered web browser will help the platform to get a better understanding of the users activity. This activity will be used by the developers to build AI tools that can automate these tasks, helping in the further development of the platform.
5 New Features of Perplexity AI
What makes an AI browser better than the regular one? After the launch of this AI powered web browser, developers are constantly trying to test it. The browser has a built-in AI assistant. Here are some great breakthroughs of Perplexity Pro that you should try today.
| Features | Description |
| Pro Search | Pro users get more searches per day, and also get access to the company’s Pro search option. Pro provides a lot of LLMs and you can switch between the models. |
| Reasoning Models | Pro subscription is ideal for the users who want to ask complex analytical questions. Perplexity AI says, it can automatically select the model according to the query raised. |
| Labs | Labs is an AI powered feature that helps users make spreadsheets, dashboards and web apps in a few minutes. Pro subscription allows the users to use Labs option to perform the tasks efficiently. |
| File Analysis | Pro users can upload files like PDF, audios, and images for analysis. It has large LLMs models like OpenAI’s GPT-4 and Claude 4.0. |
| Image Generation | Like ChatGPT and Gemini, Pro subscribers can generate images. The users will have to be specific and the LLM models will generate the image without the need of users writing the exact prompt. |
How Can You Grow With Perplexity Pro?
Perplexity Pro is an AI-powered web browser top LLMs helps you perform tasks effectively. You can enhance your AI skills by practicing prompts and building projects on Perplexity Pro. Its AI Assistance provides explanation,and guidance throughout the process.
It allows you to generate and analyze images and helps you build real-time projects. You can use Perplexity pro to generate images even if you are not good at prompt writing, as it gets the task done by specifications.
It’s not important to learn to write the correct prompts to get desired outcomes. Using the specifications can get the work done which is very beneficial especially for the new developers.
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Frequently Asked Questions (FAQs)
Ques 1. What is the meaning of the word perplexity?
Ans. In general English, perplexity refers to the state of confusion whereas in the context of AI and LLMs, it refers to the measurement of prediction capacity of a language model.
Ques 2. How is Perplexity different from ChatGPT?
Ans. Perplexity and ChatGPT are both AI-based tools but have different purposes and structure. Perplexity AI is an AI-powered search engine where ChatGPT is more of an AI assistant.
Ques 3. Is Perplexity an Indian company?
Ans. Perplexity is a US based startup co-founded by Aravind Srinivas an Indian- origin AI researcher. The company has its headquarters in San Francisco, California.
Ques 4. What is Perplexity used for?
Ans. Perplexity is an AI-powered search engine that uses LLMs to answer real-time web searches.